Turns out serendipity isn’t just serendipitous, it’s actually something that you can cultivate. IDEO designer Colin Rainey has a fascinating blog post on the topic.
Tracks
Dear Prufrock: A Method to Our Madness
The IDEO methodology:
1. Understand…
the market, the client, the technology, and the perceived constraints on the problem. Later in a project, we often challenge those constraints, but it’s important to understand current perceptions.
2. Observe and research…
real people in real-life…
+ivity
